Stress balls. Pens that write like butter. Tote bags are becoming must-haves in the metropolis. Have you all seen these? It’s funny how some swag gets thrown away before it ever gets to a desk drawer, while other swag winds up all over the place, like in the car, the kitchen, and even grandma’s house. Let’s dig into the wonderful realm of promotional goods that truly create conversations and stick around. More info.
People love to acquire things for free. But here’s the twist: if it’s rubbish, it’s just trash in disguise. Choose things that are useful but also a little strange. For example, water bottles that can be used again and again. Add a funny slogan or a bright color, and all of a sudden you’re the hero of people’s daily hydration. People who “already have too many bottles” can nonetheless find room for one more if it stands out.
Even if flash drives look old-fashioned, they nonetheless have a use. Put one on a keychain, shape it like a small taco, and voila, you just became the most memorable person at a trade show. Yes, you did.
Someone says that sticky notes are the best. What if you gave away ones that looked like a lightning bolt or a speech bubble? They’ll remember where that weird little pad came from every time they write a note. The mind is strange; it gives value to strange things.
Don’t forget about electronic equipment. Do you want wireless chargers or pop sockets? Everyone needs them, and they’re small enough to fit in your pocket. These presents aren’t just for fun. These little helpers tell people about your company without you even knowing.
Clothing is a thin line between being popular and being a mess. The trick is to make the garment so silky and well-fitting that even the pickiest collector wants to keep it. Add a cool design, and you’ll see your brand on bike paths and in brunch lines, not just at the back of your pajama drawer.
Things that have to do with food? Very little use. Branded snack boxes, reusable straws, and even cool measuring spoons may be found in kitchens, offices, and even on road trips.
Seasonal ideas come and go, but if you hit the perfect time, people will remember you for months. Mini desk fans for summer, travel mugs for fall, or fuzzy socks for the dead of winter—nothing says “I understand” like giving someone what they need before they even ask.
Sometimes people imagine that a big budget means a big effect. Nope. A single unique object, like a small plant in a pot with a design on it, can spread good will (and maybe even sunlight on someone’s windowsill).
A tip from the trenches: see things from the other person’s point of view. What would you really use? What makes you chuckle or grin when you see it on your desk? If you like something, chances are someone else will too.
Let swag do the heavy job for you. It’s not the logos that make the best promotional things; it’s the moments. Those little things that make a typical day better, like a burst of laughter, a sigh of relief, or a spark of delight. And if that delight comes from a stress ball that looks like a pineapple, then you did your job.