Trade shows breathe fresh life into promotional items. Let’s be honest: everyone expects heaps of free goodies, but most people just stash them away and forget. So how do you make your branded items actually stand out—and go home with attendees? Let’s toss aside business-as-usual and zero in on resourceful tricks that spark interest, laughter, and maybe even a crowd. Check the article.
Skip the tired bowl-of-pens method. Make it a treasure hunt. Plant clues around your booth or through social media stories. When people solve it, reward them with a high-quality promotional item.
Spin a wheel—think game show style—and amp up the suspense. Some win small, others big. A lucky spin makes people cheer. The noise alone draws others who want their shot at fame and fortune (or at least a cool tote bag).
Flash mobs and surprise mini-performances draw attention like a magnet. After the show, hand out your branded swag. People are already smiling—a perfect time to connect and delight.
Try a “secret password” shared live or hidden in event literature. Visitors love being in on an inside joke. Build anticipation, and the crowd will happily repeat your brand name.
Photo ops take center stage wherever you add quirky props or branded backdrops. Snap their photo and offer a promo item for sharing on social media using your hashtag. Now, your brand travels farther—sometimes well beyond the convention doors.
Nothing gets people talking like interactive vending machines. These clever machines spit out gifts after a tweet or a business card drop. They’re equal parts magic and marketing—never ignored.
Limited drops work wonders. Announce a surprise handout at specific times. Watch the buzz grow and a line form. Scarcity makes even the simplest item desirable.
Virtual goodie bags are rising fast. Send promo codes for digital swag or company discounts via QR codes at your booth. Attendees feel modern and appreciated—without stuffed tote bags.